I was a producer on a team tasked with connecting viewers with Union Pacific’s role in supporting communities and businesses, shared ideals of hard work and service, and its commitment to supporting our nation's way of life. The campaign highlights UP’s pride for the millions of people and thousands of customers it serves.
In my role, I helped select the production company, director, music and voice over for the commercial spots. I also traveled the country scouting locations and coordinating shoots with UP folks on the ground.
We created three commercials that aired on national network television all across the country during 2014.